Why Chevy Is Radically Changing The Corvette


The Corvette is widely regarded
as America’s sports car. The Chevrolet Corvette has been in production
since 1953, making it one of the longest running production
vehicles in history. Of course, it’s also one that
has occasionally risked the axe, especially in times of stress for
Chevrolet parent General Motors. In spite of that, the car has endured
and it is about to undergo its biggest change in history. The Corvette is becoming a mid-engine sports car
and it is one of a small number of mid-engine sports cars that can
be bought for less than six figures. GM President Mark Reuss told the crowd
at the Corvettes unveiling that the car would start at less than 60
thousand dollars and gasps could be heard from the audience to
understand what this means. It is important to take
a look at Corvette’s history. The first Corvette was designed
by legendary General Motors designer Harley Earl. Earl saw that American soldiers returning
from Europe after World War 2 had gone crazy for European sports cars,
and he wanted to create an American competitor. GM built 300 of the first Corvettes
in 1953, while the initial Corvette was a virtual masterpiece
of automotive design. The car’s performance was mediocre. GM engineers had put the car together
from materials the company had on hand. Its six-cylinder engine lacked the
horsepower needed to match the car’s sleek looks. The first Corvette sold poorly and was
being outsold several times over by competitors such as
the Ford Thunderbird. Just a few years after its creation,
the Corvette was already in danger of being discontinued. But the car had caught the attention
of a Russian born Belgian immigrant engineer and race car driver named Zora
Arkus-Duntov, who soon got a job with GM and became the
Corvettes first chief engineer. Arkus-Duntov is credited with pushing
for a sportier, higher performing Corvette. Over time, the car grew a
reputation as a working man’s answer to high end Italian and German supercars
and developed a proud and devoted following apart from its lower price. It also, over time, became known for
keeping its engine in the front of the car. Like many conventional cars. But the performance and handling of
a mirror engine layout is often favored among makers of super cars
and high end sports cars. Arkus-Duntov had pressed his bosses to make a
mid-engine Corvette, and for years the company experimented with designs. You know, creating a car with the
drive train centralized in the middle of the vehicle helps
centralize the mass. When you do that, you end up with
more equal weight between the front and rear axles and on the front tires. Essentially, that makes the car more
stable, even at higher speeds and even around sharper corners,
braking and acceleration. Everything you’re doing in the car especially
is a performance car is more stable, more balanced when you have
mass centralised engine design over time. Chevrolet developed several different iterations
of what was called the Chevrolet Experimental Research
Vehicle or CERV. These cars were outfitted with
mid-engine configurations too, some of which Arkus-Duntov himself held patents, but
none of the designs ever made it to production, even as high
end performance vehicles from other manufacturers routinely demonstrated the
advantages of the mid-engine layout. That Corvette was able to compete with
many far more expensive cars was impressive that it did so while keeping
its engine in the front of the car. For many of its fans added to
its charm, in some ways, the car appeared to succeed in
spite of itself. I think that when we talk about Corvette
and the idea that it stayed true for so long to its heritage front engine,
rear drive and over time, as we saw more mid-engine cars coming out,
performance levels getting higher and higher. Part of the mystique and the aura
around mid-engine was literally that was the engines like right
behind your head. Changes like ride and
drive dynamics, too. But it kind of gave this idea that,
to compete at this level, you have to have a mid-engine. At the same time, Corvette soldiered on
and it was great Nuremberg lap records. It was crazy amounts of power grid,
all despite the fact that didn’t have this latest and greatest
exotic car engine. Part of its success has come
from the credibility Corvette has established in racing. Corvettes have been a popular choice
for racing enthusiasts for decades, even when General Motors has not
been formally involved in racing. In 1960, a private race team entered a
Corvette in the 24 hours of Le Monde endurance race in
Le Mans, France. In 1999, GM began sponsoring a Corvette
racing team, which has since won 107 races around the world. That is more than any other car
in the history of the International Motor Sports Association, one of the major
sanctioning bodies for racing in North America. In addition, the current Corvette racing
team has had eight victories in the car’s class and the 24 hours
of Le Monde race since 2001. The Corvette also benefited from some
clever publicity, courtesy of early NASA astronauts in the early 1960s. GM President Ed Cole and a Florida
Chevrolet dealer named Jim Rathmann, a former Indy 500 winner, offered astronauts
from some of the Apollo missions a special deal that let
them drive any Chevrolet vehicle they wanted for a year for one dollar. Many, of course, chose the Corvette. That doesn’t mean things have always
been easy for the Corvette. General Motors has been
close to canceling the. Car a few times, but it’s always seemed
to save it at the last minute. One famous incident was in the 1990s
when GM wanted to shut down the Corvette program in favor
of more popular models. At that time, the company was
reportedly losing 1000 dollars on every Corvette it made. But Corvette program manager Russ McClain
and his team secretly went to work on a new Corvette. McClain told no one except his wife that
he had been ordered to cancel the car. The car they created was released in
1997 and became Motor Trend’s Car of the Year in 1998. Corvette sales have seen a decline
in recent years, falling from 33,329 units in 2015 to
18,791 units in 2018. GM, along with rivals Ford and
Fiat Chrysler, have rapidly been abandoning traditional passenger cars. However, industry watchers say the Corvette
name has now lived long enough to attain a kind of iconic status,
not unlike the Ford Mustang, which Ford has decided to hold on to even
as it slowly drains its portfolio of traditional sedans and coupes. But General Motors has decided it is
time for a big change to Corvette, and many industry observers say the
mid-engine gives GM a shot at attracting a new audience to the car. I think for General Motors and
virtually every automaker whose main stream or even the luxury brands
that have these halo cars. The rationale is literally that is that
we have to have something that brings you into the showroom or gets
our own employees excited because it does have that trickle down
effect from said vehicle. And it’s one of those things where
you’re never going to justify on paper, you work in product planning, your
corporate bean counting, whatever you want to call it. On paper, it doesn’t make
a lot of sense. Can you truly measure
its effect overall? Not really. I mean, if you really want extrapolated
down to word of mouth kind of thing, which again, is pie 1, the
highest, you know, most reputable things is , I heard it from X, Y, Z,
and you really can measure stuff like that. You can say, you know, on the
internet we saw this much activity. We saw as many clicks. But at the end of the day, it’s
one of those things that you really can’t measure people’s feelings. And we know the cars of this nature,
they stir the soul and they get people excited. The new Corvette boasts
some impressive specs. It will have 495 horsepower. And when paired with a performance package,
we’ll be able to go from zero to 60 in under three
seconds according to GM. That is approaching
supercar performance levels. For example, it is within just fractions
of a second of the times boasted by the 350 thousand dollar Ferrari
488 Pista and the 573 thousand dollar Lamborghini Aventador
SVJ Roadster. Chevrolet said redesigning the new Corvette
from the ground up provided a historic opportunity Chevrolet designers have
wanted for 60 years. The company said the Corvette can stand
tall with the best the world has to offer. GM President Mark Reuss also said Corvette
has pushed the potential of its front engine design as far
as it can go. But not everyone is happy about
the switch to a mid-engine layout. Some longtime Corvette fans have cried
foul over the change, some considered a betrayal
of Corvettes legacy. Some complain the car is just aping
European designs and some don’t like how the mid-engine layout
changes the car’s proportions. Others are more optimistic;
if a bit guarded. General Motors has been trying to
cut costs and improve profitability, and its push has resulted in some bold,
if controversial moves such as cutting production of several of its
passenger cars in late 2018. As of September 2019, shares of GM
had risen about 12 percent over the past five years. With sales being so small, many think
Corvettes status as a kind of ‘halo’ car becomes ever more
important to its survival. It gives GM a chance to make
an inspiring, attention grabbing vehicle and showcase the company’s
engineering talent. By switching over to
a mid-engine design. Corvette is showing it can make
a world class vehicle and undercut higher-end makers of super
cars in price. It’s always fascinating to
watch the supercar evolution. This is a this is
a segment that doesn’t stop. It’s never standing still. It’s never static. Every
not even a year. It’s really more like almost
every three to four months. There’s another super car
coming around the corner. I think General Motors has stepped
into this competitive segment with a very capable entry in this
new C 8 Corvette. And it will be fascinating to watch
how how effectively they compete at their price point with
much higher priced vehicle. When they’ve got a vehicle that already
looks like it’s going to be offering performance based models that
are just being produced, despite all the data that shows sport
utility is taking over the U.S. auto market. The next few years could be
some good ones for sports cars.

100 thoughts on “Why Chevy Is Radically Changing The Corvette

  1. I think this mid-engine redesign has a great chance of success. It doesn't have to compete against Ferraris and even more expensive cars. It just has to compete against similarly priced sports cars from Audi, Mercedes, Porsche, etc. (Why are all my examples German?) That is where, I think, it is going to find the majority of its buyers. Over 95% of Ferrari's sales are outside of Italy. While I don't think this Corvette will achieve anything like that, it could very well increase overseas sales. Hope that they are planning a version for left-side drive countries. To summarize the two reasons I see for success: 1) It only needs to compete against similarly priced cars, and 2) It has greater appeal to the overseas market than previous Corvettes. And GM is going sell a hell of a lot more of these than Ford does of the GT40.

  2. That's great Chevy. You've now made the top 80% of Women go after the bottom 80% of Men. Well played! 🧐🍷

  3. Once dealer's mark them up……….Good luck finding a $59,995 Corvette. They cut a lot of corners to come in at this price point, and it shows. I guess time will tell whether they hit the mark or not.

  4. Transition to mid engine layout means it can move to a design language similar to electric cars, which will eventually be the future of all cars.

  5. Let me get this straight, the 1953 Corvette was outsold repeatedly by a car that debuted 2 years later? Poorly written. I watched 2 minutes and cannot watch any more. You need more knowledgeable writers.

  6. The C8 is magnificent reset of Corvette design and shows Chevy has the chops to swing at supercars that are priced up to $185k. It would be nice to see some aftermarket Italdesign for the rear end of the car though. Don't like how the middle of the trunk looks bent down in the middle. Also, Chevy should show off the high wing option more. The Z61 spoiler looks bad.

  7. Mid engine sports cars are fantastic
    But try working on the engine it’s a nightmare
    Dealerships will make a fortune working on them
    But I guess that’s peanuts to the wealthy owners

  8. If my comment offends #CNBC about Chevy not completing with ELECTRIC it's because they are paid (owned) by big oil. My statement is 100% true. If Chevy really wants to make profit they will make #ELECTRIC vehicle as they are here now and a money maker.

  9. Where is the electric Camero?? Has Chevy crushed another great electric car?? Chevy if you want to survive the next recession you need to start making more ELECTRIC vehicles.

  10. I think the appearance design, handling, and price will help it dominate the market. Even its performance isn't as necessary in the global and Asian markets, but more the theoretical performance matters…

  11. It's ugly, body lines all "sharp & pointy", rather than soft and rounded. These Suzuki type body lines will disappear as the skateboard and Nike shoe mentality moves on.

  12. No way I’m buying the first mid engine corvette…. let them work out those issues that are sure to surface. I’m there for the gen 2 mid engine

  13. good move GM it looks better and will handle better. Lots of peole have been waiting for a mid engine vette for decades now.
    It shows they've been listening to what people want which is a high performance mid-eng car without the ridiculous price. It's brought a lot of attention to a stagnant company.
    They just need to sell a lot of them to turn a profit and judging by the pre-order numbers it should do well. Smart business decision and marketing strategy, if not a questionable PR move among the old vette-owners. People will compain about anything though. Bring back the Delorean

  14. I am sorry 😐, but I would not buy a Corvette fully loaded for $30.000 dollars 💵. To me gas ⛽️ cars 🚗 are dead 💀. Also to me the corvette has been dead 💀 for over 20 years. I test drove a corvette 20 years ago and I hated it , this car was like driving a red rider wagon.

  15. I never liked corvettes much, partly having always been puzzled by the front-engine design. I personally welcome change to a mid-engine, as well as the beautiful modern design.

  16. If it’s not electric it’s third rate. Couldn’t imagine buying a combustion engine after a model S. You’d feel stupid if you were the last guy to buy a horse buggy when everyone was getting fords. They need an all electric model of else pack up shop.

  17. Great Video! I work at Simpson Chevrolet of Garden Grove which is a sister store with the Chevrolet dealership that came out in this video 😁😎

  18. never buy the first iteration of a drastically changed car… C6 and C7 are going to drop in price to the point you can buy them and daily drive… and they are easy to fix yourself especially the C6

  19. Not surprised at all about the C7s poor sales. Never could make myself like the car, especially that Tammy Faye Baker rear light treatment – absolutely hated it.
    Sure, it ran great but it just looked wrong. And the Stingray was just, ugh…

  20. volume is always so low in your videos. I also hate how bad the sound is when you interview through video cam. just garbage.and thats why I stopped watching regularly

  21. The truth is that was never on the super car league anyway! So why compare it! It s an american classic running on the porche 911 class… ! has the engine on the back and the other on the front… More like a GT and less like a racing car

  22. Looks pretty cool, it's just too bad EVs have basically taken the wind out of the sails for many performance cars as it's not quite as exciting when a 4-door sedan can easily beat your flashy sports car off the line. Still, an amazing accomplishment for the price and performance and I wouldn't be surprised if they had an electric in mind for the future that will give Tesla Roadster a run for its money. Go Corvette!

  23. I love my 2016 C7 Stingray 7 sp. manual 6.2L. It's a perfect touring car with a large cargo capacity, which I don't see in the new cab-forward C8. I think Chevy should continue to offer the front engine C7 Stingray for those looking for a better package for touring, which is how I use mine. Not as a track car. You want a track car, buy the C8. Going faster than the current C7 on public streets, roads and interstate highways is not a good idea. So by design, the C8 is targeting itself as a track car.

  24. This is a game-changer. I applaud GM on this Corvette. Let's see how long they take to make it an EV. The ELR was a good start. But GM can do better.

  25. C7 has 50/50 weight balance. C8 has 40/60 weight balance. according to my accelerated, warped, geospat universal, aero physicists quantum mutant alien mathematical super equations, the C7 has the best handling of any production car ever made. Can a normal person explain to me how a mid engine car can handle better than a C7? because google is hiding the info

  26. I only like American cars so win win I don’t like Europeans just not meant for me. Every since I was a kid I just liked Chevy the corvettes and camaros pretty much

  27. Totally left out the fact that the Camaro was getting closer and closer to overall Corvette-level performance, GM and Chevrolet both do not want 1982-1983 to happen again.

  28. Corvette's have always turned my head since I was a little kid when they drove by, always loved cars that had that "long hood" design, (Vette's, Jag XKE's, Aston Martin's, ect), now that look is gone.

  29. One of the sad things is that Zora didn't live to see this day. The C8 is really his brainchild. I also hope the manual trans makes a comeback to Corvette in the next year or two.

  30. lyft was in good standing quincy thou was the only person i had issues with im not annoyed at the people i picked up and brought up vjay and then cryed to lyft cause i already emailed lyft on that and showed them and i didnt think to screen shot it but lyft can see he was going around abusing the grace period getting me to drive to him and cancelling and i said that if you hit the button and dont cancel in like 30 seconds you should get charged if you do multiple times at once if you do it once and dont do it again then thats cool but 3 times in a row you should get charged for all those attempts

  31. You want the truth ????
    It's the old innovative or die.
    DCT transmissions have been around long enough to be tried and tested.
    With 700hp figures comes traction issues hence more weight over the rear wheels.
    The C7 rear suspension is not good enough anymore.
    And it has been a dream to go mid engined for fifty years.
    Plus the chance to compete with the likes of the Ferrari 488 pista and Honda NSX.
    Lollll lollll lolllll
    My father had an imported corvette and l used to contract for GM. Some of the smartest Engineers in the world are automotive Engineers
    😈😈😈😈😈

  32. Corvette Z07 ZR1, 740hp, Top Speed 340KM/H. It is a American Supercar. Front Machine runs Top Speed 340KM/H. 50 years for developing front machine to mid engine. New Mid Engine likes LAMBORGHINI, FERRARI, MC LAREN. It is great for customer. Mid Machine likes Lamborghini Aventador and Ferrari 812 Superfast.

  33. and i knew that was gonna be a thing i speak up ohhh hes making it up yeah im making up the fact you all pawn your kids off thou ?!?!??!?!?!!??!?!? did you just magically start attempting to be like christina like mommy dearest let me see adriana on booth high with nikki when i leaked out ohhhh ohhhh and well i got 2 witness's also did you really burn yourself nikki you shold of left that make up on…………………………

  34. govt motors rest in peace GM THE GARBAGE CRAP OF AMERICANA CARS IN THE WORLD WERE ONCE THE BEST CARS IN THE 20 TH CENTURY

  35. The problem with electric cars is that their range is too short and it takes a long time to charge. Sure, they're great as grocery getters and commuter cars but they need a breakthrough in battery technology before they can become all-around transportation. OTOH Americans love pickups and Tesla doesn't have one.

  36. i bet youtube said well hes paying the 10$ a month and has been a loyal youtube red supporter for years <3 the background music no add feature btw………….

  37. The whole film from your macbook webcam thing with airpods in your ears is ridiculous and a gimmick, you can't tell me you couldn't have filmed it on your iphone without the damned buds in your ears or better yet, you voiced over this professionally, use a real camera!

  38. Still light years behind the NSX in terms of style both inside and out. With that being said I might have to buy one of these myself for $60k 😎

  39. There will always be a few purists that balk at ANY change made to an iconic car model. The same people complaining about this Corvette are probably still annoyed that they can't have pop-up headlights and chrome wheels anymore. This is a good thing: when your new model knocks a few people out of their comfort zone it means that you're taking some chances to push the bar forward. The automotive world is always changing and always getting more competitive, and taking those chances are what keeps a car relevant.

  40. As an owner of corvettes from 1962 to 2003, the 50th anniversary addition, I will never buy another corvette, Its become a European wanta be, its ugly, the price is decent, No more shifting on the floor, and it has lost its American sports car appeal to us baby boomers. Thank goodness the Mustang has remained true to its heritage.

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